Database Mailing Software
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Database marketing technique for software products - Database marketing can be used aid in software product sales when direct marketing is involved since only customers are analyzed. This picture represents the process of creating a database for marketing with steps shown as rectangles (Based on model from Trondsen, 1996).
Object-relational database - An object-relational database (ORD) or object-relational database management system (ORDBMS) is a relational database management system that allows developers to integrate the database with their own custom data types and methods. The term object-relational database is sometimes used to describe external software products running over traditional DBMSs to provide similar features; these systems are more correctly referred to as object-relational mapping systems.
Database abstraction layer - A database abstraction layer, is an Application Programming Interface or separate piece of software which is used by a program to communicate with a database such as MySQL or Oracle. The purpose of a database abstraction layer is to change the way another program communicates with a database.
Oracle database - An Oracle database, strictly speaking, consists of a collection of data managed by an Oracle database management system or DBMS. The term "Oracle database" sometimes refers - imprecisely - to the DBMS software itself.
databasemailingsoftware
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